Buying A Diamond Online - Pros and Cons
You see the ads, the pictures, the websites. You are interested in buying a diamond online. You may be asking questions like these:
"Is it safe to buy that precious diamond you are after online?"
How can be shure of quality and a fair price?
Can you compare different diamonds and will the vendor give you an honest answer to any questions?
Does the stone have proper certification and is the company a reputable dealer?
These are some of the questions you may ask yourself about the pros and cons of buying online.
Pros of Buying Diamonds Online
Shopping online gives you the ability to check out several diamond sellers at once and compare selection and price. This gives you the opportunity to find the best cut diamonds at the best prices since vendors usually list all their stock.
Because of lower operation costs and stiff market competition, diamonds tend to be a lot cheaper online. You can also save on taxes by purchasing gems from another state or country.
The flexibility of some diamond sellers allows you to get the diamond shipped to you so that you can appraise it in your own environment. You could also take it to your local jeweler to compare with other diamonds. Make sure you read their return policy thoroughly and carefully.
Cons Against Buying Diamonds Online
Buying online doesn’t give you the ability to compare the diamonds side-by-side.
You can never be sure you’re going to get what you paid for when you shop online.
You are not guaranteed to receive a product that matches the description given by the vendor.
You are not guaranteed a refund if you are not pleased with the diamond.
Safeguards for Buying Diamonds Online
Here are a few ways you can protect your purchase:
Before you shop online it is a good idea to educate yourself on diamonds, especially on the four “C’s”; cut, clarity, colour, and carat. You should also ask about the fifth C -certification.
After deciding on the diamond you want, compare prices with other sellers on the internet, and even check local jewelers.
Research the seller to make sure they have the proper credentials for selling the diamonds. Check the post purchase services they provide and thoroughly read their return policy. If possible, contact previous customers for referrals.
Make sure the diamond comes with an independent diamond grading report from a well known laboratory. The Gemological Institute of America (GIA) and American Gem Society (AGS) are considered the most reliable and consistent graders.
Take the diamond to an independent appraiser before the return policy runs out.
By following these simple safeguards when shopping on the internet, you can get a great deal on a great diamond.
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